E-commerce and online business transactions have grown rapidly since 1994 when the first online sale was recorded. Businesses leverage the wide reach of the internet to increase brand awareness and reach out to more customers – driving sales and making huge profit.
It is now a common trend for businesses to go digital. Most of these businesses, however, fail to realise that owning a website is not enough to make maximum sales. There are other factors that influence conversion and sales. Failing to put these factors into consideration may lead to low ROI.
Here are 5 important factors that can boost conversion rate and triple sales.
- Website Copy
Website copy is a written content for online advertising or public relations. It is written to convince the audience to perform a specific action.
Web copy includes content such as landing pages, blog posts, product descriptions, press releases, white papers, and social media feeds, among others. These require specific formats and writing tone/style in order to optimise conversion. Be intentional about the information you feed your audience, hire professional copywriters to prepare excellent copy.
- Website Speed
You stand to lose nearly 60% of prospective customers if your website performance is not optimised. Hire professional and experienced web developers to optimise your website. With minimal load time, your website’s bounce rate is sure to reduce. This increases your chances of making more sales. Website speed is also affects page ranking.
- Search Engine Optimisation
Having a website and making regular updates are not enough to increase organic traffic to your site. Website owners need to be constantly aware of constant search engine algorithm updates and leverage the information to generate traffic for their sites.
Search engine optimisation (SEO) is in two forms – offsite SEO and onsite SEO. With good web copy filled with relevant keywords, your site can show up on the first page of search engine results. Offsite SEO is technical and contributes more to page ranking. It involves generating backlinks to your site. Hire an Ottawa Search Engine Optimization Services Provider to take care of your site’s SEO needs.
- Paid Search Advertising
Depending on your niche and the location, you may have to consider paid search advertising to boost traffic to your site and increase sales. There are many agencies that offer such services at low cost. Join other 66% of online businesses to reach out to more customers through online advertising.
- UX/UI Design
User experience and user interface are two factors most website owners do not know have great influence on conversion. UX deals with speed ease of navigation, optimum information content among other things. UI deals with the visual appeal of the website to the visitor. Hire good UX and UI designers to optimise your website for increased visitor satisfaction and better user journey.
Invest in website optimisation, take care of these factors and watch your conversion rate and sales rise in 2019.